Macy's Inc (M) Purchased on 4/18/2016

Macy's Inc (M) has a dividend yield of over 5%, it is quite undervalued if you believe that it will not go out of business one day due to online competitors, and it has increased its dividends regularly for over five years, including a 5% increase most recently.  Great deal. right?

Depending on your perspective, the answer is either "probably" or "probably not".  But as you can see above, I thought it was a great deal about 9 months ago when the price was higher, and when the stock had already fallen significantly and was already in the "green zone",  So far, my investment has fallen from about $500 to about $350.  Ouch!

Generally speaking, the retail sector is beaten down, and M is not an exception.  For now, I am holding on to my retail investments, especially the losers.  I doubt that they will all disappear without transforming in some way where many of them will survive.  Will M be one of them?  I never bought a crystal ball, so I cannot tell you.